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Design and production of 20+ B2B magazines in US
Client's requirements
- Project: Design, layout, pre-press and production for 20+ titles
- Mindworks team size: 15
Challenges
- Ensuring a unique creative appeal for each title
- Consolidating workflows and coordinating tasks across two client locations
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Managing uneven and unpredictable workflows including end-of-production-cycle peaks
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Solution
- Dedicated team of designers led by an art director with more than 23 years' experience trained to meet design specifications
- Workflow trackers sent to client team daily to ensure smooth coordination across different locations.
- Unpredictable workflows managed through centralization and tight workflow management. Workflow trackers captures page status, pages assigned, review status, deadlines, changes, clarifications, feedback and rework time
Benefits
- Flexibility in handling volume fluctuations leading to converting fixed costs to variable
- Cost reduction of almost 50%
- Successful and quick transition led to quick scale-up in number of publications outsourced
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