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Mindworks can help publishers transition newspapers and magazine online by working with clients to figure out new offerings on their web sites. We can also handle voluminous tasks like archiving and listing.

Moderation of user-generated content
  • Pre-screening user contributions – text, pictures and video – based on client guidelines
  • Selecting and highlighting the best comments/quotes/video
  • Engaging readers to increase participation
  • Generating or copy editing content, some of which could also be reverse-streamed into print
Tagging and uploading content
  • Uploading content including adapting print headlines for the web, adding links and tagging
  • Uploading pictures, which includes resizing, , creating galleries and writing captions
Research and tracking
  • Tracking, copy editing and packaging news to update websites and create newsletters and news digests
  • Tracking sources to create listings like event calendars and directories of interest to consumers and businesses
Examples

A leading UK weekly was looking for highly specialized editorial resources to aggregate newspaper content into daily newsletters on asset management, investment banking and private equity. With the time difference advantage on their side, a trained team of Mindworks editors specializing in finance now create daily and weekly digests for the publication.
A media giant in the United States wants to expand its internet offerings and engage a new generation of readers with its existing properties. The Mindworks online media experts are helping the publisher create new product offerings and revenue streams by leveraging content from existing publications.