Client requirement
- Design, layout, pre-press and production planning for 27 titles that operate out of 2 locations
- Subject area: Creative
Challenges
- Ensuring the unique creative appeal of each title is retained
- Project management: Consolidating workflows and coordinating tasks across two client locations
- Managing uneven and unpredictable workflows including end-of-production-cycle peaks
Solution implemented
- Dedicated team led by a senior art director with more than 23 years of experience
- Workflow trackers sent to client team daily to ensure smooth coordination across different locations. It lists instructions, file input and output time, and flags clarifications.
- Unpredictable workflows managed through rigorous production and deadline management. Internal tracker capture page status, pages assigned, review status, deadlines, changes, clarifications, feedback and rework time
Benefits
- Flexibility in handling volume spikes increased
- Cost reduction of almost 50%
- Quick transition led to easier scale-up to other processes