CARTOQ: DIGITAL CONTENT LEADERSHIP
CHALLENGES
How to build traffic, operating in a highly competitive market, where you are a very late entrant?
How to attract valuable, car owning and car buying audiences to your site in a very cost-efficient manner?
At scale, how to then ensure that revenue is higher than cost?
Key Details
- Producing 10-15 content items daily
- 80% organic traffic from Google, Facebook
- Programmatic advertising on DFP, AdX
- Automated tracking trending content on social media
What we did
- Content generation based on real-time trending topics monitoring
- User traffic planning based on dynamic prediction of advertising yields
- Created unique leadgen content based on Machine Learning-based analysis of used cars prices
Key Outcomes
- 50mn unique users (yearly)
- 15-20mn unique users on Facebook (monthly)
- 40% higher programmatic ad yields than industry average
- 30% bounce rate
- 70% lower cost per visit than competitors
GOVERNMENT CLIENT: REAL-TIME, MULTI-MARKET CONTENT CURATION AND TRANSLATION
CHALLENGES
How to manage big variations in intra-day and inter-day volume spikes?
Key Details
- Daily news curation from 100+ sources
- Daily content translation and daily transcription across 4 South Asia markets
- Content generation including translation and transcription of up to to 450,000 words every month
- 365 days operation
- Response times range from 3 hours to 24 hours
- Manage inter-day content volume spikes of almost 200% during major news events
- 6+ years of partnership
What we did
- Automated news tracking
- Automated news alerts for important news
- Expert news editors, with deep experience in content management
Key Outcomes
- Re-won contract for another 5 years in 2017
- Revenue grown by over 200% since inception
- Productivity increase of over 50% in 3 years
- Zero downtimes in the last 6 years
FORTUNE 500 COMPANY: GLOBAL CONTENT DELIVERY, 12X7X365
CHALLENGES
How to manage daily, weekly and fortnightly workflows concurrently?
How to improve cost efficiencies as the number of products increased?
Key Details
- Create 20 content products daily
- Create 70+ weekly content products
- Topics included news, sports, entertainment, business, healthy, lifestyle
- Curate 40+ content sources
- 7+ years of partnership
What we did
- Set up automated content curation for comprehensive, real-time tracking
- Better content selection enabled by text analytics
- Semi-automated design with coding scripts to reduce time onrepetitive tasks
Key Outcomes
- Within 2 years, client consolidated entire project volume with MWG, transferring work from other service providers
- Content products volume grew from 45 to 90+ in 3 years
- 2X growth in content-attributed revenue outcomes
- Content production cost reduced by over 30%
- Zero downtime in 7 years of operation